Car sales follow-up builder.
Write a personalized email, text message or call script for your next dealership follow-up. Choose a sales situation and edit your draft.
Your conversation
Use when someone asks about a specific vehicle. Answer their actual question first.
Personalize the details
Your email
Edit the draft and replace any remaining brackets before using it.
Car sales follow-up templates
Choose a customer situation for sample wording. Check vehicle details and appointment availability before you contact the customer.
New enquiry
Use when someone asks about a specific vehicle. Answer their actual question first.
Email template
Subject: Your question about the [vehicle] Hi [name], You asked about [question]. I checked with our team: [specific answer]. Would you like me to send a close-up photo of [feature], or set aside time for you to see it? [rep], [dealership]
Text message
Hi [name], it's [rep] at [dealership]. I checked on the [vehicle] for you: [answer]. Would a photo of [feature] help?
Phone script
Hi [name], this is [rep] from [dealership], calling about your [vehicle] enquiry. Is now a good time? (Pause.) You asked about [question]. Here's what I confirmed: [answer]. What else would you want to know before deciding whether to visit?
Unanswered enquiry
Use after your first answer went unanswered. Offer one new piece of useful information.
Email template
Subject: One detail about the [vehicle] Hi [name], When you asked about the [vehicle], you mentioned [priority]. I found [verified detail] that might help with that decision. Is [priority] still what matters most, or has your shortlist changed? [rep], [dealership]
Text message
Hi [name], [rep] at [dealership] here. You mentioned [priority] when you asked about the [vehicle]. I found [useful detail]. Is that still what you're looking for?
Phone script
Hi [name], it's [rep] at [dealership]. Is this a good time for a quick update on the [vehicle]? I checked [detail] because you mentioned [priority]. Does that help narrow it down, or should I look for something different?
Missed appointment
Use after checking that the customer didn't arrive or reschedule. Offer two real openings.
Email template
Subject: Another time to see the [vehicle]? Hi [name], We missed each other for your [vehicle] visit. I have [time A] or [time B] available. Would either work? If you'd prefer, I can send a short walkaround first. [rep], [dealership]
Text message
Hi [name], it's [rep] at [dealership]. We missed each other today. Would [time A] or [time B] work for your [vehicle] visit, or would a video be easier?
Phone script
Hi [name], it's [rep] from [dealership]. We had a visit scheduled for the [vehicle]. Is this a good time? (Pause.) Would you like another time, a walkaround by video, or for me to close out the appointment?
Older lead
Use when you have a concrete reason to reconnect. Check the CRM for a purchase or opt-out before contacting the customer.
Email template
Subject: Are you still looking for [priority]? Hi [name], When we last spoke, you were looking for [priority]. I'm reaching out because [verified change relevant to their search]. Would you like the details, or have you already found what you need? [rep], [dealership]
Text message
Hi [name], this is [rep] at [dealership]. You previously asked about [priority]. We now have [relevant update]. Want the details, or have you finished shopping?
Phone script
Hi [name], it's [rep] at [dealership]. Is now a good time? You mentioned [priority] when we last spoke. I have an update: [verified change]. Are you still looking? (Pause.) If so, what would be most helpful next?
Planning your next contact? Read how long dealerships should follow up with leads or explore automotive lead generation.